Moe Light Honeycomb Light Ad

While looking for something totally unrelated, I happened upon this vintage ad for Moe Light honeycomb lights.

The ad reads:
Moe Light Division
Thomas Industries Inc.
New colors, new textures blend in this exciting use of unique jet-age materials. the unusual honeycomb structure creates entires new visual effects; hues enhance your decor. In emerald-blue, tangerine-gold or honey natural as pull-down, pendant or ceiling fixtures.
I've seem images of the "honey natural" lights, but I've never seen them called that till now. Come to think of it, I don't think I've ever seen them called anything till now.

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