Mad Men is coming back and The New York Times has the story behind the promo poster.
Creator, Matthew Weiner, inspired by a childhood memory of lush, painterly illustrations on T.W.A. flight menus, decided to turn back the promotional clock. He pored over commercial illustration books from the 1960s and ’70s and sent images to the show’s marketing team, which couldn’t quite recreate the look he was after.
“Finally,” he said, “they just looked up the person who had done all these drawings that I really loved, and they said: ‘Hey, we’ve got the guy who did them. And he’s still working. His name is Brian Sanders.’ ”I love stories like this. Someone so obsessed with a certain image or look or piece and nothing else will do. It's especially fitting for this poster since the mid-century look that Mad Men has helped light a fire under in so many people is fueled by that same obsession.