The inspiration is, "A re-birth of midcentury modernism is simmering in the Southwest" and people like A. Quincy Jones, Donald Wexler and Joseph Eichler all get name checked. And there's the required hat tip to Mad Men as well.
Once you get past the philosphy you can dive into the actual mid-century modern color palette, which "showcases a sense of play that pervades the historical senses of the Bauhaus to Mid-century to Memphis."
First there's, the full set of the 2013 mid-century modern house colors
Then an smaller interior mid-century color palette
And a few mid-century modern home exterior paint colors
They're all pretty standard as far a mid-century house colors go, muted tones as a base, in this case mainly earth tones, with a nice big pop of color as a highlight. My favorite combination – white and gray with a pop of blue – even makes an appearance in the mid-century color palette on the first page.