Mid-Century Festival Pink Paint

Paint has been on my mind for the past few weeks (you'll see why soon). So when I ran across this spectacular ad for Taubmans Revelite Festival Pink paint, I had to share it. I haven't been able to find anything else about Festival Pink, except that it was used in the 1956 Olympic village. But the actual shade of pink might be lost to time because all it can find are black and white newspaper ads. But Pam will be happy to know that they were promoting its use in bathrooms.

With its "lead free" (followed by a giant asterisk) and "flattering to women... pleasing to men" sales tactics, I'm sure it was flying off the shelves.


  1. Pink was definetely a hot color for MCM. We have a set of Lu-Ray china in house that a consignor brought in in the pastel pink and it looks great in our Heywood Wakefield china!

    1. It certainly was. And while I can appreciate it, I'm kind of glad it's fallen out of favor. I hope I never have to paint another pink closet.