Mysterious Mid-Century Modern Home Image

I happened upon this image not too long ago and instantly feel in love with it, but I have no idea where it's from or what it's for. It could be an ad for a mid-century modern electronics company (the TV and radio are pretty spotlighted), a home builder or any other number of things.

Whatever it's for, I love it for the following reasons:
  • The TV inside what looks like a free-standing fireplace. If you love mid-century homes and atomic ranches as much as me, you're bound to see your share of free-standing fireplaces. This is the first time I've seen anything like this TV holder.
  • The chairs that are actually a built-in bench. If you look quickly at the woman sitting, it looks like she's in a yellow chair. But if you take an extra second, you notice she's actually sitting on a bench build into the half wall with chair cushions attached at the top.
  • The curved brick wall. Itself the wall it just pretty, but with the faux free-standing fireplace in front of it, it harkens back to when families sat around the fireplace. This modern home and family just being the modern-day example of that classic scene.
  • The wall unit on the right. I've never seen a unit like that before.
  • The impractical, circular white shag area rug. It this wasn't a drawing, the would have to have build it into the room: Lay down tile, lay down rug, install TV stand. Unless the cool TV stand isn't built in, but those old TVs were heavy so it would probably have to be. Once it got dirty, and white shag would get dirty with a kid that age in the house, they'd have to cut it out of the room, even though it's just an area rug.
  • The white cocktail tables with handles. Easy to move around the room and a perfect compliment to the white circular shag rug.
  • The chair on the right. It looks a lot like a Petal chair, but a little less crazy.

If I ever see a house with a room like this in real life, I might have to live there.


  1. It appears to be from a 1961 Motorola set.

    1. Wow, thanks for the info. I love this entire set of images.

  2. ... By Charles Schridde.

  3. It looks like the TV stand has tambour doors, so the TV could be completely hidden. I'm a sucker for anything with tambour doors.

    1. I think you're right. Or, at least, that's what I thought when I saw the image, which makes it all that much more attractive.

  4. Can't you see the housekeeper cursing under her breath every time she has to get down on her hands and knees to polish the little circle of tile under the TV...? It's not like nobody's going to notice if she skips it! lol